My Reminders of Presenting Marketing Research

Clarity 

• Repeat general particulars such as literature title and charts audibly and visibly.

Attentiveness 

• Put question marks.

Originality 

• Stress on important statement.
• Express mere individual opinion.
• Notify opinions that are not belonged to third party.

Relevance

• Understand related concepts in general. (SERVQUAL, etc.)
• Concern of phrase or statements that are not easily comprehended by audiences.

Evaluation

• Put aside expectation but perception instead.

Systematics

• Adhere slide arrangement to cues of presentation.